Most adults spend at least two hours on social media each day while they also have at least one profile online at one of the major social networks. A business can start their social media marketing campaign with Facebook, Twitter, LinkedIn or others as well as a combination of sites for the ideal strategy.
Facebook Ad campaigns are targeted to the correct audience based on searches and other information from users. People spend one out of every six minutes online on Facebook. With mobile, that drops down to one minute in five, which means this social media channel is where potential leads are hanging out.