Etihad Airways has joined other airlines to use the Winding Tree blockchain based platform to reduce the cost of transactions to customers.
Air Canada joined Winding Tree in October of 2018 with the goal of leveraging new technology to directly access content. Other airlines have integrated blockchain into company processes. For example, Cathay Pacific of Hong Kong began implementing a blockchain project to handle unit load devices through a smartphone.
The idea is that innovation invites disruption to how it has been done, which provides competition and better pricing for customers.